Metroflor is an American company and a global manufacturer of luxury vinyl flooring and a leader in design, quality, performance and value. Continuously building on the foundation of a century’s worth of industry revolutionizing innovations, we are relentless in our pursuit of being better every single day. Better in service to each other and responding to our customers. Better at anticipating and solving consumer flooring needs with continued innovation. Better at improving life in our communities and protecting life on our planet.
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CHANGE STARTS WITH DÉJÀ NEW
CARBON OFFSETS THROUGH DÉJÀ NEW
Through the use of Environmental Product Declarations (EPDs) and based on sales, we have determined the total amount of embodied carbon generated by the sale of Déjà New products.
Based on these calculations, Metroflor has purchased the required amount of Verified Emission Reductions (VERs) to fully offset Déjà New's embodied carbon footprint.
The VERs will help fund the Southern Cardamon REDD+ project and, as examples, will be used to:
• Establishing robust ranger programs to protect the area against illegal logging and poaching
• Providing incentives to conserve forests instead of selling the land to loggers and developers
• Providing new economic opportunities to forest communities that are not reliant on forest products
WHAT WE'RE DOING
In order to have an immediate impact, Metroflor & HMTX supports REDD+ projects in partnership with Everland that protect forests and enhance the lives of their human inhabitants through the purchase of Verified Emission Reductions (VERs).
Déjà New, our benchmark commercially rated glue-down LVT, is now being offset to become our first Carbon Neutral Product.
REDD+
Metroflor is helping to protect the REDD+ project of Southern Cardamom Rainforest in Cambodia. The Southern Cardamom is one of the last unfragmented rainforests remaining in Southeast Asia. It’s a biodiversity hotspot under relentless threat from illegal logging and poaching.
The Southern Cardamom Rainforest serves as the region's most important watershed, climate regulator and carbon sink (A carbon sink absorbs carbon dioxide and converts it to oxygen released into the atmosphere).
“We are dedicated to protecting and enhancing our planet and our place in it through sustainability, transparency, innovation and industry leadership and with a company-wide commitment to fight social injustice wherever we encounter it.”
-Metroflor Brand Spirit
ALL METROFLOR SAMPLES SHIP CARBON NEUTRAL
In addition to our Déjà New Carbon Neutral endeavor, all Metroflor samples and Prevail accessories shipped within the Continental U.S. are sent via UPS Carbon Neutral as standard practice. A portion of the cost to ship UPS Carbon Neutral supports global projects that offset the carbon contribution of shipping.